Here are some incredible numbers from last night’s Super Bowl. It shows that with proper marketing and substance, it works big time! Chess will never be as big as this and it will not even come close. However, with proper marketing, things can increase by ten folds.
– The 97.5 million viewers who saw the New York Giants’ last-minute win over the New England Patriots made it the most-watched Super Bowl ever and second biggest event in American television history.
– Only the “MASH” series finale in 1983, with 106 million viewers, was seen by more people, Nielsen Media Research said Monday. Sunday’s game eclipsed the previous Super Bowl record of 94.08 million, set when Dallas defeated Pittsburgh in 1996.
– The closeness of the game probably added a couple million viewers to the telecast’s average; the audience peaked at 105.7 million viewers between 9:30 and 10 p.m. EST – during the fourth quarter.
– Giants quarterback Eli Manning won bragging rights over his brother: Last year’s win by Peyton Manning’s Indianapolis Colts was seen by 93.2 million people, now the third most popular Super Bowl.
– An eye-popping 81 percent of all TV sets on in the Boston area Sunday were tuned in to the game. In New York, the audience share was 67 percent.
– The 97.5 million figure represents the game’s average viewership during any given minute. Nielsen said that a total of 148.3 million watched at least some part of the game.
– Fox, a division of News Corp., charged $2.7 million for 30 seconds of advertising time on the game, and that may have been a bargain.
Source: AP
There’s virtually zero marketing of chess from the USCF abd you can’t change it.
I agree – there may be a few marketing techniques that can be gleaned from “studying” the Super Bowl numbers, but chess is not pro football.