Some quick and easy tips for help in promoting and marketing chess Lubbock Avalanche-Journal I received a number of questions about marketing and promotion of chess. I have asked my husband Paul Truong, director of marketing and PR for...
Things you need to know to get more chess coverage in the media
I am sure many of you have wondered why chess isn’t covered more prominently in the media. Here is the inside look of how journalists think. Knowing this valuable information, you can figure out how to approach journalists about...
Tips for Chess Marketing and Promotion
Tips for Chess Marketing and PromotionJuly 8, 2011 – 4:25pmAvalanche Journal I firmly believe that the poor marketing and promotion of chess has hindered the growth of organized chess in the United States, and I would like to share...
Tips on chess marketing and promotion
Some quick and easy tips for help in promoting and marketing chess Lubbock Avalanche-Journal Sunday, April 19, 2009 Story last updated at 4/19/2009 – 2:09 am I received a number of questions about marketing and promotion of chess. I...
Q&A about Chess Marketing, Promotion and PR
Q&A about Chess Marketing, Promotion and PR with Paul Truong How do you get colleges or universities to award scholarships? Every college or university wants good students. They also want good publicity for their schools. The best way to...
New Weekly Column by Paul Truong
Starting this Monday, there will be a new Open Forum / Q&A column about Chess Marketing, Promotion and PR. Anyone with questions in these areas can send them to ChessMarketing@aol.com or you can post your questions right on this...