TVC for Complan with Memory Chargers, featuring chess’ Anand, launched
Monday, February 10, 2014 08:00 IST
Our Bureau, Mumbai
Complan unveiled the new television commercial for its variant Complan with Memory Chargers, featuring its brand ambassador, chess grandmaster Viswanathan Anand. The chocolate-flavoured health drink contains almonds, and is available in a 400g refill pack priced at Rs 228.
Describing the commercial, Abhishek Prasad, general manager, marketing, Heinz India Pvt Ltd, said, “Children today have to store so much in their memory. The right health drink can help bridge gaps in children’s diet, helping them to cope with the day-to-day demands.”
“The new commercial for Complan Memory depicts this in a simple and entertaining manner. The television commercial features Viswanathan Anand in a playful avatar, bantering with a child and recommending Complan Memory to help him cope with academic demands.
Seema Modi, the company’s managing director, highlighted Heinz’s commitment to India. She said, “India will continue to be a growth driver for H J Heinz Company. Complan is our flagship brand and we continue in our endeavour to exceed consumers’ expectations in India.”
“We are delighted to exclusively partner with Viswanathan Anand, who is selective about the brands he associates with. This is the first time that Complan has tied up with a global sports celebrity. We are absolutely confident that Complan’s association with Anand will further enhance the brand’s equity and help us to appeal to a wider audience,” she added.
“We are committed to our consumers and endeavour to exceed their expectations through constant delivery on our promise,” Modi said. Anand said, “I am selective about the brands I partner with. I would like to be associated with brands that I can trust personally.”
“Over the years, Heinz has commanded confidence and trust globally and I am delighted to be part of it,” he added. V Mohan, whole-time director and vice-president, business development, corporate and legal affairs, and company secretary, Heinz India Pvt Ltd, commented on the Anand as Complan Memory’s brand ambassador.
“Viswanathan Anand personifies hard work, strategic and smart thinking, and a sustained quest for excellence – traits that we as a company are eager to encourage in every Indian child. Viswanathan Anand has such a close semblance to our beliefs and values that he is an undisputed choice for us,” he added.
Source: http://www.fnbnews.com
A good one.