Several brands which were extremely powerful during the last few decades are about to disappear. Many of them no longer drive big sales. Some are a part of companies that are in trouble. Some are part of industries which...
Free Chess Marketing, Promotion and PR Seminar
In the past few years, I must have gotten thousands of questions about: – How do I get the media to cover my tournaments or events?– How do I get my children’s school to add chess as part of...
The opinions from some professional Marketing / PR people
After dozens of meetings with top-level people in Marketing, Promotion and PR, here are some of the top reasons they said why chess is not more commercially viable than and not as big as it could be with the...
What do marketing professionals say?
A few days ago, I posted the following: Chess is one of the most popular games / sports in the world. There are over 160 member federations under FIDE. There are hundreds of millions of people playing chess worldwide....